Markus Caspari

Markus Caspari is Managing Partner Digital Innovation & Transformation at dentsu. His focus as a leader and consultant is the strategic, holistic perspective on global digital marketing platforms and the associated trends – such as AI - as well as the resulting consequences.

He specializes in Retail Media & E-Commerce, Social Media, Search, Programmatic & Agentic Advertising and in particular the implications of AI for these areas and marketing as a whole.He is particularly passionate about holistic, data-driven digital marketing planning that considers branding and performance aspects in a holistic strategy. In addition, he lectures on marketing at universities, is a regular speaker and publishes articles in specialist and mainstream media.