Melina Mattern

Melina Mattern is an E-Commerce Consultant at MOVESELL, specializing in Amazon marketplace management, advertising strategy, and international expansion. She holds a Master of Science in Business Administration from Kiel University and completed an exchange semester at BI Norwegian Business School.

With over 3 years of experience in e-commerce, Melina has worked with notable clients including VDP and outdoor brand Vaude, developing SEO and A+ content strategies to optimize product launches. She focuses on advertising budget optimization, listing quality assessment, and retail readiness before scaling campaigns. At MOVESELL, she has been instrumental in driving artificial intelligence initiatives that improve operational efficiency.

Beyond her consulting work, Melina shares her expertise through guest lectures and seminars at universities, including Christian-Albrechts-Universität zu Kiel, where she teaches on Amazon Advertising, marketplace strategies, data-driven decision making, and AI in e-commerce. Her approach emphasizes strategic resource allocation and measurable impact in marketplace optimization.