Paula Williams

A highly experienced Amazon specialist with 15 years in the eCommerce space, Paula brings a strong combination of operational expertise and strategic vision to everything she does. Having joined a brand from its very first year on Amazon and helped scale it into a multi-million pound business, she understands the full journey of Amazon growth from the inside out. With a background spanning Amazon Seller, D2C, logistics, product development, and international shipping, Paula brings a uniquely rounded perspective to building and growing brands on Amazon.