Rania Refsi

Rania Refsi is Head of E-commerce at CAPS ME, where she leads profitable brands using e-commerce as a strategic revenue lever. Her role focuses on driving online growth with a strong emphasis on profitability, orchestrating multiple channels - including websites, marketplaces, and social commerce - and managing external partners such as agencies and freelancers. She operates as the owner of the e-commerce channel, handling business vision, arbitration decisions, investment prioritization, and performance and P&L management.

In recent years, Rania has supported B2C brands through structuring and scaling phases, delivering measurable results that include over €10M in revenue generated, more than 100,000 Shopify orders, a 40% conversion rate improvement through CRO, and the deployment of omnichannel strategies across D2C, Amazon, and TikTok Shop. She thrives in demanding but healthy environments with small teams where autonomy and responsibility are valued.