Rich Lehrfeld

As the Senior Vice President and General Manager of Walmart Connect, Rich Lehrfeld is responsible for scaling Walmart’s digital advertising business across all Walmart owned-and-operated properties. He joined Walmart in 2019 as Senior Vice President of Brand Marketing, Creative and Media for Walmart U.S. and U.S. eCommerce, and was name interim Chief Marketing Office for Walmart U.S. in 2020 prior to the current CMO onboarding. He led all creative, social content, performance marketing, media and marketing strategy. ​

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Prior to Walmart, Rich was previously at American Express for 23 years, where he was Senior Vice President of Global Media, Communications and Experiential Marketing. Before joining American Express, Rich held media roles at several advertising agencies, including Wieden + Kennedy and Ogilvy & Mather. Throughout his career, Lehrfeld has received numerous awards, including being ranked on Billboard’s “Power 100” list for over five years and on Sports Business Journal’s prestigious “40 under 40” list.​

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Rich has a B.S. in Business Administration and MBA from Rider University. Rich resides in Tenafly, New Jersey with his wife, son, daughter, and dog, Charlie.​