Tyson Roberts

Tyson Roberts is the Head of Strategic Business Development for Amazon Pay and a serial entrepreneur. For the 15 years prior to joining Amazon, Tyson worked in three startups, all of which experienced exits, the largest being aQuantive which was acquired by Microsoft for over $6 Billion. Tyson raised $16 Million in venture capital as the Founder and CEO of Precision Demand, a startup aimed at bringing the targeting and tracking sensibilities of digital advertising to the $65 Billion television advertising industry. Tyson assembled a team of top science, media, and ad-tech leaders whose work earned three patents and multiple Ogilvy awards from the Advertising Research Federation. In 2014, Precision Demand was acquired by Adapt.tv, a division of AOL.

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