New Seller Summit 2026

The New Seller Summit is an official Amazon in-person event designed to help new and early-stage selling partners accelerate their growth with clarity and confidence. Held in Anaheim, California, this focused 1-day gathering brings together sellers in their first 3 years of business with Amazon senior leaders, product owners, and subject matter experts. The event offers expert-led sessions, personalized guidance through the Seller Café consultation area, and opportunities to connect with Amazon programs and curated third-party service providers who can support the next phase of growth.

Attendees gain actionable insights through keynote presentations and breakout sessions covering foundational topics for building a sustainable Amazon business. The Seller Café provides 1-on-1 consultations with Amazon specialists who address specific challenges, while Summit Central and networking opportunities throughout the day enable sellers to exchange perspectives and build valuable connections. The event also welcomes Amazonians and third-party service providers, creating a comprehensive ecosystem where sellers can discover solutions ranging from advertising strategies to logistics support.

This event is ideal for active Amazon selling partners with accounts in good standing who are ready to move from learning the basics to scaling with confidence. Whether you launched recently or are a few years into your journey, the New Seller Summit delivers the expert strategies, personalized support, and community connections needed to build a strong foundation and accelerate business momentum.