5 Untapped Growth Opportunities

What do DTC brands Purple Mattress, Dr. Squatch, Organifi, and Dossier have in common? They all leveraged YouTube ads to scale their brands rapidly. And they were all bootstrapped.

What does Amazon know about driving traffic that you might not? Google is their number one source of traffic.

In this session, you'll uncover 5 ways to drive more traffic and sales on and off Amazon using Google and YouTube ads.

Topics include:

• 3 ways to leverage Google Performance MAX to drive profitable growth for your Shopify store.
• How YouTube ads can double Amazon search volume.
• How to combine Amazon DSP with your Google and YouTube efforts for faster growth.
• Top mistakes to avoid when advertising on YouTube.
• 3 mistakes advertisers make that prevent success on Google.

Learning Objectives:

1. Learn what’s necessary from a creative and campaign standpoint to make YouTube ads work for your brand.
2. Turn Google Performance Max into a top-performing campaign for driving new customers to your Shopify store.
3. Learn why Google is Amazon’s number one source of traffic and understand how to leverage it for your growth.