Amazon Advanced: Building a Brand That Drives Sales and Long-term Growth

Advanced Techniques For Building a Brand that Drives Sales! Who Should Attend: This new workshop is geared towards sellers who operate as a brand on Amazon. As a masterclass workshop, the content covered will be high level, actionable and will NOT cover the basics. Amazon Landscape: The landscape at Amazon is changing and its moving at light speed. Amazon has made it very clear that brands are the future. This is both established brands and new emerging brands. The time for brand management on the world’s largest shopping engine is now. In this workshop: We will cover topics that affect brands and sellers who operate as brands on the Amazon marketplace. As masterclass, we will walk participants through a journey to understand the current landscape, evaluate their catalog, define themselves as a brand, select the right tools and options and create an engaging offering that buyers are clamoring over. Topics Include:

The Flywheel: Why you need one to run your business
Data: Understand the Data to Understand the Problem
Page Optimization
Advertising: Beyond Sponsored Ads
1P/3P Hybrid
Followed by AMA: Ask me anything! Last year this workshop sold out, get your tickets early as seats are limited. Presenters: Jeff Cohen – Seller Labs Peter Kearns – 180commerce