Amazon's biggest cash cow: Properly understanding the advent calendar business on Amazon – opportunities, risks and analyses

The 18th Amazon Sales Congress offers a wealth of presentations divided into three tracks. The program is framed on both days by a joint opening keynote and closing keynote. The program is hosted by Maik Busch • REVOIC and Toni Neidhold • AMZELL.

On the first day, Kai Hudetz, Managing Director of IFH in Cologne and renowned expert and sought-after consultant in the German online retail landscape, will deliver the opening keynote for all participants. His topic: "Online Retail 2026 – Where is the Journey Heading?"

The conference then continues in three tracks featuring best practice presentations from companies like ODLO, VICTORINOX, ELTEN, UVEX, and others, covering topics such as full-funnel strategies, Amazon complexity management, profitability, contract negotiations, seasonal business management, and more.

The program includes networking breaks, an exclusive evening event with the ASK Award 2026 ceremony, guided city tours of Bad Cannstatt's old town, and a morning run. A pre-evening warm-up event "ASK KICK/ER-OFF x metoda" featuring a table football tournament takes place on March 18, 2025.