Amazon Strategy & Testing Success: Keys For Emerging Vs. Category-leading Brands

Brands of different sizes need to have very different strategies when it comes to Amazon advertising. In this presentation, Kelsey Robb, Director, Media Services at Momentum Commerce will detail Amazon strategies and testing methodologies undertaken by both smaller, insurgent brands, along with larger, category-leading brands. This will include types of tests appropriate for each company type, results from Momentum Commerce conducting these tests for its clients, and modifications that can be made to make testing and strategic efforts appropriate for both smaller and larger brands.