Amazon Suspends the Story It Believes

Amazon doesn't suspend sellers based on intent – it suspends based on what its systems think is happening. In this session, I'll break down how Amazon's AI interprets listings, keywords, images, reviews, and seller behavior, and why that interpretation is often wrong. We'll look at real cases where a single word like "antibacterial" or a hidden listing field changed a product's "story" and triggered enforcement. I'll also cover how competitors exploit these weaknesses through black-hat tactics that push Amazon toward the wrong conclusion. The goal is prevention: how to make your listing and operations hard to misunderstand so you reduce suspension risk before Amazon flags you. You'll leave with a practical checklist to audit listings and spot risk signals early.