Amazon’s Retail Transformation: Why Brands Must Stop Pursuing Short-Term Strategies to Improve Their Bottom Line

Join Martin Heubel for a critical examination of the ‘State of Amazon’ and explore why the ecommerce giant’s retail transformation signals a need for brands to shift from short-term tactics to more sustainable, long-term strategic planning to elevate their profit margins. This talk will outline the key factors driving this shift, define the risks of short-sighted strategies, and give clear recommendations on how to position your brand for enduring success with the online retailer.