Barcodes: The Secret to Power your Online Sales

Barcodes are ubiquitous, and you can rarely sell a physical product without one. What is seldom known or understood is how they impact online retail and in particular in online sales channels such as marketplaces. The power of the Barcode is strong yet underrated. This session will help uncover how the barcode can become a differentiating force to sell better online.

In this session, you’ll learn:

• Why barcodes are important to list on Marketplaces such as Amazon, eBay etc
• How the barcode impacts search and tips to boost your discoverability
• What is the barcode’s role in Google’s shopping ads and how to leverage it