Best Practices for Expanding to New Markets in a Changing World Landscape

Customer expectations are shifting rapidly in response to technological advancements. They expect ever more from brands and service providers while their ability to wait for products has declined. Even the way customers ask for assistance is changing with voice commands rapidly pacing typed searches. In this context, we’ll discuss how to take advantage of new audiences in new markets efficiently. We will address how innovation is impacting e-commerce retailers today and what you can plan for tomorrow.