Brands and Amazon: A changing relationship

In recent years, customer demand has been the major factor in driving brands to the Amazon marketplace. The dominance of Amazon means that every consumer product business now needs a clearly defined strategy for the channel.

This talk will be an exploration of the way in which Amazon has evolved to cater for the strategic requirements of the brands that have positioned the marketplace as a central part of their D2C strategy.

The session will cover the changing perception of Amazon from a brand perspective, as well as looking at the significant strides Amazon has taken in order to drive this change.