Brennenstuhl: From Champions League to Champion Sales

March 19, 2024 | 10:55 AM

Description

Initial situation: From the market launch to the full funnel campaign – medium-sized companies in the UEFA Champions League
The seamless combination of Amazon Search Ads, DSP campaigns and prime video commercials along the sales funnel
Integration of external advertising channels
Make branding measurable using Amazon Advertising
Learnings from 8 years of Amazon Advertising usage and in-house team structures
Key takeaways for a full funnel campaign

Event

Amazon Sales Kongress 2024 March

Speaker

Marc Bauer

Head of Digital Business / Marketing - Hugo Brennenstuhl GmbH & Co. KG

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