Building an upper-funnel strategy to help drive brand growth

You’ve had success driving conversion-focused results but struggle to unlock incremental growth opportunities up the funnel and measure the impact on your bottom line. Why? Join us to hear from Flywheel Digital and Energizer as they share their framework to help you find, maximize, and measure those opportunities for your clients. We'll get specific on how to combine the planning capabilities of Amazon DSP and measurement tools of Amazon Marketing Cloud to drive the customer growth results your clients care about – and prove the investment is worth making.

This session is for partners already running successful conversion-focused campaigns with sponsored ads and Amazon DSP, and are looking to expand, measure, and communicate the value of awareness-focused Amazon DSP campaigns for their clients.

• How to articulate the value of upper-funnel campaigns in your full-funnel Amazon DSP strategy.
• How to apply new planning tactics to increase upper-funnel reach, without sacrificing short-term goals.
• How to use Amazon Marketing Cloud reporting capabilities and choose the right awareness metrics to analyze your upper-funnel Amazon DSP campaigns.