Capitalize on the Promise of Ads on Social Media

The potential social media to drive sales has never been greater and it is on the rise.There are right ways and wrong ways to use social media to effectively reach your target community.This session will present an overview of advertising and nuances of advertising on Facebook, Instagram, snapchat and twitter.

Key Takeaways

•  Survey the general differences Facebook, Instagram, Snapchat and Twitter for advertising
•  Access window to your audience using influencers to determine what platform is best for you
•  Analyze user response to your advertising to determine best way to engage them (e.g. placement, copy, video, action)
•  Tailor your ad to stop the scroll. Hear impactful and nuanced tactics to engage your audience  through case studies