Challenge Seasonality – A guide to successful management of seasonal business across multiple sales channels

The 18th Amazon Sales Congress offers a wealth of presentations divided into three tracks. The program is framed on both days by a joint opening keynote and closing keynote. The program is hosted by Maik Busch • REVOIC and Toni Neidhold • AMZELL.

On the first day, Kai Hudetz, Managing Director of IFH in Cologne and renowned expert and sought-after consultant in the German online retail landscape, will deliver the opening keynote for all participants. His topic: "Online Retail 2026 – Where is the Journey Heading?"

After that, the conference continues in three tracks.

Exclusive Framework Program Included

Evening Program
The coveted networking event following the first day of the congress is entirely dedicated to the presentation of the "ASK AWARD 2026". Enjoy a delicious gala buffet including beverages while the award winners are announced.

Deepen your conversations started during the day in a relaxed atmosphere or make new contacts.

WarmUp: This is how a congress should begin.
The "ASK KICK-OFF x eFLY" makes it possible.
Arrive, unwind and feel warmly welcomed – to get in the mood for the congress, there will be warm conversations and refreshing drinks in a casual setting on the evening before.

Please note: places at the WarmUp by eFLY are limited – early registration secures participation!

Cultural Intermezzo
Between the conference and evening program, we invite you to get to know the romantic and picturesque old town of Bad Cannstatt through exclusive and entertaining guided city tours.

"ASK Morning Run"
The popular, athletic start to both congress days with André Wolters • ODLO and Robert Laskowki • AMVisor