Challenges of Selling on Amazon in a Omnichannel Environment

As a business grows, they want to sell in more and more channels across the market. This includes online B2C, Marketplaces, retailers, wholesalers. This brings a certain set of challenges, and without some strategic planning it can you leave in the awkward situation. I will be going over the pressures this can put on stock, distribution networks, and even manpower within the business.