Conquer the Keyword Battlefield

Amazon is a battlefield. What is your go-to-war strategy when it comes to keywords? Finding relevant keywords to target is just a start. In this session, you will learn advanced techniques on how to go from no ranking at launch to ranking on your most important keywords within 6 months or less.

Ritu Java of PPC Ninja will show you a comprehensive strategy to categorize, prioritize and rank keywords that work today. Ritu will also give away a free tool that uses data from Helium10/Data Dive, Brand Analytics, Search Query Performance, Product Opportunity Explorer in conjunction with advertising data to help you build a comprehensive attack strategy!

Primary Learning Objectives:

1. Discover how to sort and prioritize keywords into multiple strategic buckets for offense
2. Perform effective keyword gap analysis and targeting
3. Learn how to rank and maximize your keyword market share