Why You Should Consider Selling in Japan

Market opportunity in Japan, ecommerce statistics, demographics in Japan, and important psychographic segmentation of the Japanese online consumer

• Ecommerce trends and examples of popular American brands or products
• Demographic data
• Amazon marketplace data – Japan is Amazon’s 4^th largest marketplace

Overview of key ecommerce players and marketplaces in Japan

• Amazon JP
• Rakuten – Ichiba
• Other marketplaces: Buyma & Yahoo Shopping

Key procedures for importing to Japan

• Importer of Record or Attorney of Custom Procedures
• Japanese regulation – product restriction / product testing procedures
• Other logistics considerations importing to Japan
  • Unique FBA considerations and unique Rakuten logistics considerations
  • How else is Amazon Japan different?

How to position your products for seller success

• Key localization best practice for Japanese consumer
• Testing procedures for product demand

Addressing customer service and reverse logistics

• Language support for customer inquiries
• How to address returns in Japan