Create Your Brand for a Digital Landscape

Branding is one of the most important aspects of any business, in any industry, of any shape or size. Why? Simply put, an effective branding strategy can give you a competitive edge over the competition. What exactly is branding, and what is a branding strategy? I am going to share some of the basics around getting started, and I am going to share some of my own experiences over the course of my career in ecommerce.

Many business’ approach Amazon with fear. They’ve read something scary, they’ve tried and failed or simply haven’t even investigated it yet. I’m here to share knowledge, and to challenge those fears. My wish would be that you leave this session feeling equipped and inspired to tackle one of the hardest challenges in business.

Key Takeaways

• Communication is the main ingredient in branding
• Defining what brand means today 
• Identify the key traits of a brand
• Why thinking holistically is important