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CRM and Personalisation: How to Manage Relationships With Our Consumers in 2020?

March 30, 2021 | 11:50 AM

Description

Our expert panel and MC will cover topics below and take questions from the floor:


  1. CRM; How are we really managing relationships with our consumers?

  • Loyalty; how are we as retailers loyal to our customers to gain their trust? is loyalty all really about discounts and repeat purchases?
  • Beyond Email; globally email use is declining, how do we communicate 1-1?

  1. Personalization; AI has been around for a while…. how are we adopting this new technology?

  • Is AI all Buzz and no results?
  • How important is AI to you?

  1. ITP; What’s a world without Cookie tracking?

  • What becomes of retargeting?
  • How do we prepare?

Event

Retail Global Gold Coast 2021

Speaker

Speaker

Julia Bucalina

Head of Ecommerce ANZ - Under Armour

Speaker

Lani Barmakov

Head of E-Commerce - Nourished Life

Speaker

Petros Romas

Director - Partnerships - Message Media

Speaker

Rebecca Burrows

GM Segment Development & Marketing for Business and Government - Australia Post

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