Demystifying Vendor Central (1P) and selling to Amazon directly

Brands that supply directly to Amazon on a wholesale basis do so through ‘Vendor Central’.

This often misunderstood invite-only platform is where the big brands play. Well over a third of the products sold on Amazon are sourced through Vendor Central.

Dealing with Amazon directly comes with its own challenges and nuances, but can also open up a range of opportunities not available to 3P Sellers.

In this talk, I will discuss the ins and outs of the platform, what types of businesses it is most suited to and how to address common problems.