Earned Profit: How Brands and Retailers can Integrate PR and SEO for Superior Results

Why are Two of Your Brand’s Most Important Traffic Channels Operating in Silos?

Retailers and Sellers know the value of earned traffic and invest heavily into both SEO and PR to drive customers to their eCommerce stores. So why aren’t marketing leaders insisting that their SEO and PR teams collaborate? Marketers that fail to integrate their PR and SEO efforts find themselves at risk of lackluster returns on their investments into the channels. In this session, Fidelitas Development CEO Tyler Sickmeyer will show Brands and Retailers how to integrate PR and SEO, including insights on:

Getting your SEO and PR teams on the same page with aligned brand messaging
Leveraging SEO insights to hone your PR team’s focus
How PR teams can assist with link-building efforts
Amplifying the effect of your SEO content with the help of your PR team
Determining how much budget merchants should allocate for each