When you think about eBay, what comes to mind? Just another sales channel? Have you thought strategically about the role Australia’s largest marketplace can or does play for your brand, marketing, merchandise or operations?
In this session, Kristian Haigh, Sr Director B2C, Ads and Commercial Partnerships at eBay will take you through the different roles that eBay can play in helping Brands, Retailers and SMB’s achieve their corporate objectives.
Kristian will share examples of how leading business’ use eBay to;
- Drive customer footfall
- Amplify brand and marketing spend
- Optimise Inventory strategies
- Target new customers and geographies
- Manage channel conflicts