Evaluating keywords vs. just collecting them

It’s time to move beyond the traditional practices of collecting keywords based on the search volume as although keywords with high search volume might attract more clicks, the real measure of success is conversion. Sellers who are using outdated approaches to analyze keywords are often experiencing difficulties getting sales.

In his presentation, Christian will demonstrate new ways of handling keyword data urging sellers to analyze keywords through a lens of price, search volume, and revenue. You will learn to better understand the search of the customers to know where sales are actually coming from and you will walk away with ideas to use these insights for more than just SEO.