Expand Your Brand Beyond Amazon and Into the World of Direct to Consumer

Congrats! You've successfully grown a business on Amazon and are ready to take on the world of Direct To Consumer (D2C)! Now what? This session will cover what you have to do to build your brand off Amazon and start to grow your D2C site.

Key Takeaways

• Learn about what your e-commerce infrastructure should be (Klaviyo, Shopify, Google Analytics, etc.)
• Identify which social channels you need to build a presence on
• Talk about the importance of PR and a social following
• Discover which advertising channels should be in your marketing mix
• Learn about the importance of first-party data and how your D2C site can help