BackExpanding from 3p to 1p
March 14, 2018 | 11:00 AM
Description
How to begin
Keys to being successful
Target Audience: Sellers with demonstrated success selling private label product and/or exclusive distribution
- Vendor Express (self-service route)
- Demonstrated success (sales, reviews, etc)
- Vendor Manager role
Keys to being successful
- Negotiating terms (what to expect)
- Margin structure (selling at wholesale is different)
- Distribution strategy & policy (will you be subject to 3P competition?)
- Inventory and fulfillment (allocating inventory, bulk replenishment, direct fulfillment)
- Leveraging 1P benefits (AMS, VSS, Vine Prime Now, Pantry, etc. subject to change!)
- Content authority / Brand Registry
- Vendor Central and self-sufficiency (use the tools)
- Exercising caution
- Product Availability Policy (MOA)
- Leading on price with your 3P account
- CRaP
Target Audience: Sellers with demonstrated success selling private label product and/or exclusive distribution
Event
Prosper Show 2018
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