As the traditional retail space continues to face strong headwinds, Facebook provides an avenue for many businesses into the world of digital commerce. Facebook fundamentals covers the ease at which business owners can create a Facebook business page to generate an online presence. More advanced solutions demonstrate how retailers can connect their offline (in store) sales to online activity & enhance customer relationships through Messenger. With an eye to the future, we will also look at the emergence of Instagram Shopping as the next opportunity for many retailers.
This session will cover:
- Overview of Retail Landscape
- Facebook Retail Solutions – Offline to Online, Messenger & Instagram Shopping