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Game of Zones – central or decentralized control of international marketplaces?

September 24, 2025 | 11:00 AM

Description

Best Practice session covering why marketplace business requires global logic and national structures often get in the way, central vs. decentralized control, four pillars in focus: Fulfillment, Key Account, Retail Media, Content, strategic advantages and disadvantages of both models, and how to get stakeholders on board

Event

Amazon Sales Kongress 2025 September

Speaker

Speaker

Marc Sonnemann

Team Lead Retail Media 3rd-Party e-Commerce - edding Vertrieb GmbH

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