The first-party data that Amazon itself provides is becoming more extensive every day. The possibilities that arise from this are almost limitless. Meanwhile, there are countless reports, advertising data, brand analytics, product opportunity explorers, customer data, and much more and it’s hard to keep track and keep an overview. One point that unites all long-term successful sellers is smart data-driven decisions. In his presentation, Michael wants to give some insights into how we, as highly automated Amazon sellers, use Amazon first-party data and which data-driven decisions we extract from it.