How to Build Trust With Internal Stakeholders: Communicating What it Takes to Win on Amazon

In the world of Amazon, leaders often face the challenge of gaining buy-in and resources from internal stakeholders who may not fully grasp the complexities of the Amazon ecosystem. Is there a way to focus on specifics in the Amazon business to build that trust? In this session, Emery Robbins (Director of Ecommerce Marketplaces at Lovepop) will share effective strategies to build trust with these critical internal partners so that, in turn, you are armed with the resources that you need to thrive on Amazon. Join us to learn more about communicating what it takes to win on Amazon.

Learning Objectives:

1. Understanding the Amazon Way: Gain a deep understanding of Amazon's customer-centric philosophy and the challenges it poses for managers seeking internal support.
2. Flywheel Impacts: What are the most critical aspects of the flywheel that leadership should understand? Using Keywords to determine new products Clicks, ATC, and Purchases are pivotal to success. →Conversion content, graphics 70% of shoppers don’t make it past page 1. 35% of shoppers click on the first product. How do you be on the right side of those metrics? Explaining the impacts of Relevancy + Volume + Conversion
3. Divergent thinking: As a brand, you will have to face changes in the Amazon ecosystem that will force you to get creative. I want to give some real-life examples of when I’ve had to really gain the support of leadership to meet the challenges of Amazon.