How to Scale Your Business With Amazon DSP and Google Ads

We live in an online world with an ever expanding list of places to reach customers, yet while shopping online, 89% of people prefer to purchase their products on Amazon. How do you cost effectively bring in customers who spend their time in varying places online to where they're most likely to convert? In this session, you will: Learn how to attract customers from outside of Amazon onto the Amazon platform (while being paid to do so) Harness the power of retargeting to increase Conversion Rates by over 70% Build your understanding of the importance of a multichannel ad mix, including external traffic and DSP