How We Got into 100+ Brick and Mortar Retail Stores in Under 6 Months

Many entrepreneurs view brick and mortar as the ultimate goal, while others say you should avoid it like the plague. For us, having 100% of our revenue from Amazon and Google, it was the logical next step to diversify our selling channels. If we could get a steady stream of recurring brick and mortar orders, we’d be protected against sudden algorithm changes.

The only problem is we knew nothing about wholesale. And there are practically no resources online that explain how to do it. Over the next 6 months, I attended some of the biggest fashion tradeshows in the world, made lots of mistakes, and learned a ton about getting products into stores. If you apply the same technicality and automation to the offline market as you would in a digital campaign, there is a huge opportunity to grow.
In this talk, I’ll explain step by step the different strategies, tools, and techniques on getting your products onto store shelves.