Impostor Syndrome in Business’ Success: Learning How to Thrive in Spite of It and Applying this Knowledge to Analyse Your Customer’s Behaviour

Us women are tough on ourselves. There is vast, empirical evidence that – despite consistent external validation – women often lack internal acknowledgement of their own accomplishments. In this talk, Kata will discuss the reasons this leads us to be the “last to believe” in our true worth and how to overcome this false ideology.