IP Mistakes You Can't Afford to Make: Avoid and Tackle Sellers' Most Common IP Mistakes

In this keynote session, Assaf Sternfeld, CEO of Cabilly & Co., addresses the critical Intellectual Property (IP) mistakes that Amazon sellers commonly make, which can significantly impact their sales and brand growth. Based on the findings of a comprehensive poll conducted with Cabilly & Co. clients, Assaf presents data-driven insights into the most prevalent IP errors and their consequences.

• Attendees learn from real-world case studies, where Assaf details the nature of these mistakes, their effects on business, and the steps taken to resolve them.
• The session provides practical, actionable strategies for Amazon sellers to avoid these costly errors, ensuring they can protect their brands and enhance their business success.
• Participants gain valuable knowledge on best practices for IP registration, monitoring, and enforcement. Assaf offers clear guidelines that attendees can implement immediately to prevent account suspensions, handle hijackers, and resolve IP conflicts effectively.