BackLearn why combining both forms of advertising (Amazon DSP & PPC) accelerates your growth
June 26, 2025 | 4:15 PM
Description
- Amazon DSP vs. PPC: Differences between intent- and audience-based advertising and how both strategies complement each other.
- Using synergy effects: DSP optimizes PPC campaigns through retargeting, better placements and new KPIs like "New to Customer".
- Full-funnel strategy: The ideal interaction of DSP & PPC for new customer acquisition and long-term brand strengthening.
Event
DSP Summit 2025
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