Legal Panel: How to Respond to Infringement Claims the Right Way

IP issues are an increasing challenge for online merchants. The facts and process involved in IP infringement claims can be complex and daunting. Experienced counsel can help you assess the risks, navigate the landscape of e-commerce IP issues, and develop pragmatic business solutions. We will discuss practical issues to consider when responding to an infringement claim.

Also, brands of all sizes and sophistication are using more complex methods to both monitor and restrict product sales online. Learn HOW TO:

• Evaluate your position compared to the seriousness of the claim
• Respond to fake complaints
• Proactively contact brands to prevent complaints from affecting your seller account
  Predict the best possible outcomes of a dispute