Marketplaces aren't asking for permission. They're coming for CEE!

Platforms and marketplaces dominate the West and the US. They are responsible for most e-commerce sales, especially cross-border shopping. In these regions, Amazon is the clear leader. But in Central and Eastern Europe, things are different. The battle for dominance among platforms is starting—and it's happening right now. There's no single giant like Amazon here. Instead, we have multiple contenders fighting for control, which will change e-commerce in this region in the next few years. We can name Allegro, eMAG, Skroutz, Pepita, and Empik as the key players. But there's also a big threat from the East—Chinese platforms like Temu, Shein, and AliExpress. They are known for aggressive marketing and consistent low pricing, making it harder for local businesses to compete. So what does this mean for you? Let me show you what to expect in the coming years. What you should do, what to avoid, and what we've learned from countries where these platforms have already taken over local e-commerce.