Mastering the Power of Amazon Marketing Cloud (AMC) for Strategic Growth

Amazon Marketing Cloud (AMC) is a new measurement and audience creation platform that Amazon introduced recently. AMC is fast becoming the center of all advertising measurement on Amazon.

What makes Amazon Marketing Cloud unique is the granularity of shopper and event-level data Amazon is sharing with us.

The critical question is, how do you make the most of it for your business?

The key takeaways from this session will be:

1. A deep foundational understanding of AMC
2. Use cases that you can activate using AMC, with concrete examples
3. Review of pitfalls to be aware of 4. Resources to stay in the know