Maximize Your Amazon Catalog Capacities to Increase Opportunities in the Marketplace
March 15, 2023 | 1:10 PM
In this session, sellers will learn about all the missing opportunities and areas of optimization in their Amazon catalog. Dive deep into a listing's backend using flat files to discover all the potential attributes to optimize for better search engine optimization on Amazon and to understand the fundamental principles of catalog problem-solving.
Vanessa Hung will show you the step-by-step process to conquer the algorithm and maximize your SEO efficiency by using the right keywords in the right places - including every Amazon marketplace and its secondary languages (Spanish in the US, French in Canada, etc.)
Primary Learning Objectives:
- Understand the fundamental principles of Amazon's algorithm and how a listing's backend influence results in search
- Implement the flat file strategies to optimize your catalog efficiency
- Apply backend optimization to your listings in order to index and rank in the secondary languages on Amazon
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