Maximize Your Amazon Catalog Capacities to Increase Opportunities in the Marketplace

In this session, sellers will learn about all the missing opportunities and areas of optimization in their Amazon catalog. Dive deep into a listing's backend using flat files to discover all the potential attributes to optimize for better search engine optimization on Amazon and to understand the fundamental principles of catalog problem-solving.

Vanessa Hung will show you the step-by-step process to conquer the algorithm and maximize your SEO efficiency by using the right keywords in the right places - including every Amazon marketplace and its secondary languages (Spanish in the US, French in Canada, etc.)

Primary Learning Objectives:

1. Understand the fundamental principles of Amazon's algorithm and how a listing's backend influence results in search
2. Implement the flat file strategies to optimize your catalog efficiency
3. Apply backend optimization to your listings in order to index and rank in the secondary languages on Amazon