OSCAR WEIL: From pilot to success – Practical D2C strategies for sustainable growth in medium-sized companies

1st Strike: From homogeneous bundles, product developments, to brand cooperation: FBM as game changer. 2nd Strike: Internationalization through country-specific content and packaging adaptations: 3 birds with one stone. 3rd Strike: Consolidation of stationary, wholesale and online business: Why we should interfere in other sales areas and how networking helps.