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PERNOD-RICARD: Daily business with the marketplace giant – strategies for effective brand management and management of business partners

September 18, 2024 | 4:10 PM

Description

  • Introduction to Pernod Ricard Germany & the brands behind it
  • The collaboration between Key Account – & Activation Manager E-Commerce
  • Challenges of brand management of over 35 brands – our ways of working
  • Our business partners (service providers) who support us in our daily business
  • AVS – how to create a successful collaboration

Event

Amazon Sales Kongress 2024 September

Speaker

Speaker

Jessica Labitzke

National Key Account Manager E-Commerce - Pernod Ricard

Speaker

Alexander Rein

E-Commerce Activation Manager - Pernod Ricard

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