Practical Guide to Improving Your Brands Performance For Anyone

This trio of Amazon marketplace experts that have collectively helped over 500 brands that have sold billions on Amazon over the last decade is going to give you practical guides to improving your brands performance with 3 different topics. They bring three different perspectives, with one from the household name brand side, an industry leading consultant, and a long-time agency owner. Objective 1: Troubleshooting common issues within your Amazon catalogs: optimize yout product listings and boost sales with Brett Bohannon Brett Bohannon ventured into the world of Amazon in 2016. Since then, he has expertly navigated the complexities of the marketplace, successfully launching and later divesting his own business. His journey continued with the establishment and eventual sale of a thriving agency, along with providing invaluable consulting services to over 100 esteemed brands. In this action-packed session, attendees will gain essential insights into troubleshooting common issues within their Amazon catalogs, a crucial skill for any seller aiming to optimize their product listings and boost sales. The session begins with a deep dive into the creation and management of product variations, where participants will learn the step-by-step process to ensure their variations are correctly configured, avoiding common pitfalls that can disrupt listing performance. Next, the session explores the critical role of browse nodes in product discoverability. Attendees will learn how to assess and correct browse node assignments, ensuring that their products are in the optimal categories to maximize visibility and sales. Additionally, the session addresses the often frustrating issue of Amazon making unexpected content changes to listings. Participants will leave with practical tools and strategies to prevent these changes, maintain compliance, and safeguard their brand’s integrity.By the end of this session, attendees will walk away with actionable strategies to triage and resolve catalog issues, ultimately driving better performance and higher sales on Amazon. Objective 2: Advertising Audits for Anyone with Josh Justice: No Advertising Expertise Needed. Josh Justice comes from the brand side, with a history of working with or at every day household name brands, ranging from the agency side (now VML) to household name brands like LEGO and Nordic Naturals. He currently manages the Global Amazon P&L for a division at Infinite Commerce, a company that owns 80+ home grown and acquired brands. He will be demonstrating how to utilize this advertising audit for your account and how this same audit revealed critical information that resulted in the saving of millions in ad spend while working at LEGO and other brands. He'll provide a template for running this audit for your brand and will show you how to use it. Objective 3: Reframing Advertising Strategy with Michael Maher Michael Maher is a long-time Amazon expert and owner of the agency Cartology for 10+ years and a long track record of helping brands grow their sales online. He loves brands that have a passion for their work, an incredible story to share, and a mission to leave a lasting impact in the world. Michael is going to present on next level advertising strategies that move beyond the basics including: How look at spending in strategies or buckets that help them better understand how their performance. How to create a solid campaign naming structure and why it can provide them with improved high level insights on performance. Too many brands and sellers are spending majority of their sales on SP KW targeting and missing sales opportunities. He will show you other underutilized campaign types and how to maximize their value to your brand.