BackPrecision targeting with Amazon Marketing Cloud
October 05, 2023 | 3:50 PM
Description
This session will focus on Amazon Marketing Cloud (AMC) and how event-level datasets come together in AMC to enhance insights, attribution, and activation on Amazon to improve business outcomes. Learn how to measure the impact of upper funnel activities on sales, target audiences with precision via AMC Audiences, and leverage AMC to ingest Direct-To-Consumer data to uncover multi-channel insights.
Event
Growth Labs Barcelona 2023
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