Private Label Brand Protection

Whether you are a reseller or a rights owner, you have likely seen, heard or been directly involved in an infringement complaint on the Amazon platform. Since I focused on appealing complaints in last year’s presentation, this year I will focus on enforcement from a rights owner’s perspective.

In this presentation, I will discuss enforcement of trademark, copyright and patent infringement claims on the Amazon.com platform. We will review the overall general process for enforcement, including:

1. a) requesting voluntary compliance from infringers,
2. b) reporting infringers directly to Amazon and
3. c) when to escalate a dispute off Amazon through arbitration or litigation.

Other topics will include the First Sales Doctrine (and Exceptions); Digital Millennium Copyright Act (DMCA) Takedown Procedures; and Amazon’s new Neutral Patent Evaluation Program.