Product Customization a Key Revenue & Loyalty Driver For GenZ & Millennials

The product personalization market is estimated at $44.35 billion USD (CARG7%). From e-mail to product design and packaging, the majority of consumers want unique, cool personalized merchandise. Millennials and GenZs embrace product design suites to differentiate from mass-produced products.

This session will cover personalization trends, market drivers, and selected market indicators. Want to capitalize on personalization without increasing inventory? Open your business environment to customization. Personalization is impacting all retail sectors.